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We’re not leaving the devices business: BlackBerry CEO responds to Reuters article

We’re not leaving the devices business: BlackBerry CEO responds to Reuters article 

The article, published yesterday, reported that BlackBerry might get rid of its smartphone business if it becomes unprofitable. This immediately set the IT rumour mill churning, and garnered a quick response from BlackBerry.

In the Reuters article is a quote from Chen, where he says “If I cannot make money on handsets, I will not be in the handset business.”  

This is not the case, according to BlackBerry. The company is still committed to its smartphone business.  

“Yesterday, Reuters published an article that said I would consider selling our Devices business. My comments were taken out of context,” says Chen, in his blog post.  

“I want to assure you that I have no intention of selling off or abandoning this business any time soon.‎ I know you still love your BlackBerry devices,” says Chen.  “Our focus today is on finding a way to make this business profitable.”

Chen took over last year and is taking the company in a direction that focuses on business sales instead of the consumer. His mission is to bring profitability back to BlackBerry. However, he says this doesn’t mean cutting out handsets.  

BlackBerry isn’t a handset-only company, says Chen, which is why it’s complementing its devices business with other revenue streams. It’s also investing in emerging solutions such as Machine to Machine technologies. But according to Chen’s blog, there’s no way the company is giving up its devices business any time soon:  

“Rest assured, we continue to fight. We have not given up and we are not leaving the Devices business.”

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