The platform, based in Jerusalem, is best known for facilitating investments in Israeli and global companies. Their interest in Canada was sparked by Influitive, a B2B advocate marketing software company.
OurCrowd says its first Canadian investment will cash in at one million dollars.The venture is capitalizing on Influitive’s market potential as well as Canada’s growing technological market.
“We are proud to be the first OurCrowd investment in Canada,” said Influitive CEO Mark Organ. “It is exciting to have an investor who came to us because they used and loved our product. This really is what advocate marketing is all about.”
OurCrowd’s new Toronto office will be led by none other than David Shore, one of Canada’s leading technology analysts.
“I am excited to be joining the OurCrowd team as it continues its growth into Canada’s burgeoning tech hub,” says Shore. “The Canadian market presents a significant opportunity for OurCrowd since startup investing is on the rise in Canada.”
OurCrowd’s step into Canada will allow for exposure to other burgeoning Canadian startups. Furthermore, the venture is sure to open new doors for Canadian investors – doors that lead to the vast global technology market.
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