Vendors vying for control of enterprise mobility market: Study 

The study profiled some of the biggest players in the market, and provided a detailed assessment of each one’s performance, market capabilities and strategies for future competition.

“To meet the changing demands of the end user, vendors are continually adjusting and expanding their product suites,” Stacy Crook, research director for IDC’s Mobile Enterprise Research said in a press release. “Because the mobile maturity of most customers remains relatively low, this is the perfect time for vendors to become aggressive and take advantage of the opportunity to unseat even some of the more established competitors.”

IDC ranked six vendors as “Leaders” due to their performance. They included AirWatch, Citrix, Good Technology, IBM, MobileIron and SAP. Additionally, BlackBerry, LANDESK, SOTI, Symantec and Trend Micro were classified as “Major Players” in the market.

Of the various enterprise-focused technology markets, the EMM software market has experienced many changes and consolidation. This is due to the fact that the needs of customers have shifted from device management to increased demand for app security and data protection protocols.