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Up, up and away

Up, up and away 

The Airlines Reporting Corporation (ARC) has announced the launch of its Better My Trip mobile app. With Air Canada, the country’s largest domestic and international airline, Better My Trip will provide agencies and passengers with mobile trip management.

The app will serve as an agency, supplier and post-ticketing airline content provider, all in one. Travel agencies can brand the product as their own, in exchange receiving commissions from all bookings and in-app purchases.

“We’re excited to be working with Air Canada to offer content to their agency-ticketed passengers through Better My Trip,” said Doug Mangold, ARC’s managing director of product. “The company’s initiative and engagement with both its agency partners and ARC has been a superb example of innovation and cooperation within the industry. ARC looks forward to the prospect of more air carriers interacting with their passengers through Better My Trip.”

Better My Trip establishes Air Canada as the first carrier to provide agency-ticketed passengers with complementary services. Those using the app are able to choose their seats and purchase their meals in advance through Air Canada’s Preferred Seats product. Once the plane takes off, passengers can fly in peace with the On My Way enhanced trip interruption protection service.

As the cherry on top, travelers can receive day passes to the Maple Leaf Lounges.

“Air Canada is continually focused on working with our technology partners to identify solutions that bring value to our customers,” said Keith Wallis, Air Canada’s director, global product distribution. “Better My Trip realizes that goal by providing a tool that will help our travel agency partners better service their Air Canada customers.”

With this announcement, Air Canada joins Better Trip content partners Viator, CarTrawler, Park ‘n Fly, SuperShuttle and

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