Turning the page 

Developed for Kindle E-readers, Fire tablets and the free Kindle app for iOS and Android, Page Flip is designed to help users explore and reference various elements of their book.

“Page Flip makes it easier than ever to refer back to pictures in a political memoir, flip back and forth between a map and your current page in an epic fantasy series, or find passages you’ve highlighted in an investing guide,” said Chuck Moore, Vice President, Kindle.

Readers can now zoom out to get a bird’s eye view of the pages. It’s then easy to recognize and select whichever pages they are seeking – be it a photograph, bookmark, highlighted section or note. Users can also pin pages, flipping from their current page to their pinned pages with ease.

While Page Flip is an excellent tool for scholarly essays and references, it is also designed to enhance storytelling.

“As an author, I love knowing that my work is presented with fluid clarity, freeing my readers from the page shuffling that can cloud and spoil the narrative,” said Unbroken author Laura Hillenbrand. “With Page Flip, books become vastly more accessible, navigable, interactive, and enthralling. As a ravenous reader and scholar, I savor the ease with which Page Flip allows me to keep thumbnails of maps and diagrams, my notes and highlighted passages, and bookmarked pages before me as I read, so that all I wish to see is accessible with the tap of a finger and my focus never has to leave the storytelling.”

Alongside previous Amazon innovations like Audible Narration and Enhanced Typesetting, Page Flip is helping readers do what they love, happily ever after.