Built around Microsoft’s treasured partner community, the conference brings together staff and partners from around the globe to share and access key marketing and business strategies.
For Toronto, the third time might just be the charm. The city previously held the WPC in 2004 and 2012. The 2016 conference in scheduled to be held in the Metro Toronto Convention Centre. The economic impact of the four day long event is expected to total $22 million.
“From the convention facilities to thousands of hotel rooms, restaurant meals and everything else attendees will enjoy during their stay, this will provide a significant boost to Toronto’s tourism and hospitality businesses,” says Andrew Weir, Chief Marketing Officer for Tourism Toronto. “Plus Toronto benefits from exposure to business leaders from over 100 countries and through the extensive worldwide media coverage of the event.”
Ontario has long been established as a leader in the country’s tech industry – and Toronto’s hustle and bustle is as close to the heart as it gets.
“Toronto has become a global leader in technology development,” says Toronto mayor John Tory. “I am committed to growing the industry, which provides jobs of the future. The selection of our city as host of the 2016 Microsoft Worldwide Partner Conference is a testament to Toronto’s strength as a centre for technology and innovation.”
Microsoft’s choice of venue is the latest in the company’s Canadian developments. The opening of the Microsoft Canada Excellence Centre in Vancouver, the scheduled release of locally delivered cloud services in 2016 and now the return of the WPC to Toronto are all a testament to Canadian talent and work ethic.
“Ontario’s thriving technology sector has helped establish our province as a leader in today’s knowledge economy,” notes premier Kathleen Wynne. “Our government is thrilled to welcome the WPC back to Ontario, but it is the people working in Ontario’s tech sector who should be most proud to see Microsoft’s biggest event of the year returning to Toronto once more.”
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