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Syniverse and TELUS announce enhancements to mobile shopping technology
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Syniverse and TELUS announce enhancements to mobile shopping technology 

To confirm the mobile users’ authenticity in the same location where a sale is made, details about customers’ mobile characteristics like their location, where there go and their mobile channel details are amended by “mobile context” – the Syniverse Mobile Intelligence Portal.

“Working with Syniverse and MasterCard, TELUS will offer customers a whole new level of protection and peace of mind while on-the-go,” said Brent Johnston, SVP, consumer marketing, TELUS, in a press release. “Our work with Syniverse combined with TELUS travel passes and roaming notifications give customers the confidence to use their payment cards and mobile services anywhere they travel.”

“We look forward to helping TELUS deliver consumer confidence and more personalized engagement with our Mobile Intelligence Portal solution,” shared Alfred de Cárdenas, President, Enterprise and Intelligence Solutions, Syniverse, in a press release. “This is just the beginning, and innovation will happen rapidly as TELUS and others embrace the potential of mobile context. As the trusted intermediary at the heart of the mobile ecosystem for more than 25 years, Syniverse is uniquely positioned to remake the mobile experience for mobile operators, brands and their shared consumers. With the addition of TELUS and a Tier-1 operator in the United States, we are encouraged by the growing list of mobile service providers connecting to the Mobile Intelligence Portal to offer their end users innovative ways to enhance the mobile experience with relevant, contextual engagement.”

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