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Study finds shift in teen online sharing habits
C-SUITE

Study finds shift in teen online sharing habits 

This truth is furthermore anchored by a recent online Harris Poll sponsored by Camp Mobile. The survey shows that four in five young Americans assume their friends share too much information online.

The results, collected from 812 teenagers and young adults between the ages of 13 and 22, indicate the different patterns of social media interaction of this age group and their thoughts on their social media sharing habits of their peers.

Lack of authenticity
While it is a fact that the present-day teen generation is known to share their lives online, the study shows the younger generation’s frustration is also worsening over the lack of authenticity of their peers online.

Data
According to the findings, 73 per cent of the mentioned age group own a laptop, while 72 per cent own smartphones. As a result, 81 per cent of youths aged 13-22 admitted that people their age share too much information online. Additionally, 69 per cent agreed that most of them online were “being themselves” some of the time, and 63 per cent had a hard time reading friends’ “fluff” posts.

Fifty-seven per cent of respondents said they wish their friends’ posts were more authentic. Recent trends indicate that college students de-friend “fake” people more likely than their high school counterparts. Girls (10 per cent) seem less likely to share what they do versus boys (17 per cent), on social media.

“This new research survey supports our theory that there’s a cultural shift underway, being driven by Generation Z,” observes Doyon Kim, GM of Camp Mobile Inc. and BAND, in a press release. “It shows a preference for online authenticity and more private group spaces to selectively share different information with various subsets of their diverse work and personal lives. The moving trend away from auditorium-style social networks to more private group spaces shows there is a real need for more a different type of social network and messaging platform.”

“Get away”
The study also found that this age group wants to be more real online, but often has difficulty doing so. Thirty-nine per cent of respondents said they don’t feel like they can be their real self on social media.

The older crowd felt there was a negative effect on time spent online, with 37 per cent agreeing that they spend less time on social media because their relatives are on it.

Moreover, 44 per cent said they don’t post because they don’t want their posts to be seen by older relatives, and 31 per cent curtail their posts because they thought a potential job recruiter might see them.

Too much time; too little sharing
Thirty-nine per cent of youth aged 13-22 stated that they spend about the same amount of time online now as compared to last year, while 35 per cent said they spend more. In addition, 66 per cent said don’t share as much information online as they used to.

“These statistics point to the increasing need for private networks in which people can communicate and share with select groups of people,” added Kim. “This change in the way the younger generation share information with their peers will affect the popularity and continued use of a variety of social media networks. It will be interesting to see how technology offerings respond to this shift. We’ll be paying close attention here at Camp Mobile, Inc. as we continue to adapt BAND to the U.S. market needs.”

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