“Personal style is the ultimate self-expression, but some smart accessories on the market force consumers to sacrifice form for function,” said Sridhar Solur, General Manager, Wearables and Smart Platforms at HP Inc. “Our legacy of innovation is helping fashion-forward brands infuse technology into their designs to give consumers the stylish timepieces they want, but that are more connected and responsive to the way they live today.”
Through this new collaboration HP supplies the “smart” capabilities to brand companies who then design and supply the smartwatches to their customers. As part of this program HP develops the hardware modules, software and user interface as well as providing HP cloud services to all of the brands smartwatches. It also provides an app that runs on both Android (4.4+) and iOS (8+) devices that allows users to connect their smartwatches to the cloud.
“Engineered by HP has enabled us to stay true to our design heritage and create a stylish timepiece that allows the user to control how connected they want to be”, said Jo Lawson, General Manager Wearables, Movado Group.
What this does is to open up the prospect for consumers to wear a strikingly designed watch with the latest cutting-edge technology without being forced to choose technology over design – to use the expression, this is where chocolate meets peanut butter.
Some of the functions that Engineered by HP can build into smart accessories are:
- Quickly check time, date, weather, stocks and sports updates (e.g., NFL, NBA, MLB)
- Receive email and social media notifications
- Read text messages
- Stay up-to-date with calendar and appointment reminders
- Stay informed about battery status; power reserve up to a week
- Automatic time zone adjustment
- Activity tracking
- Haptic language for discrete notifications (i.e. vibrations)
As part of this new program HP is looking to enhance its successful fashion relationships with Michael Bastian, Vivienne Tam, Project Runway and others by offering smart capabilities to enable them to create styles that will usher in a new era of connectivity for their customers.
HP plans to continue its expansion of its Engineered by HP platform to help brands incorporate smart technology into stunningly designed pieces over the next few months.
To learn more about Engineered by HP, visit engineeredby.hp.com.
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