Some industry insiders expect a new “small and affordable” four-inch iPhone would be released but Apple has typically remained tight-lipped so speculations are all over the map with potential product announcement including: the iPad Air 3, new straps for the Apple Watch and even new Macs.
If you want to watch the live stream of today’s announcement, just click on this link at 10 a.m. PDT or 1 p.m. EST.
Apple sales sliding
So far, 2016 hasn’t been a good year for Apple. The company saw iPad sales fall by 25 per cent during the last quarter. That means even the holiday shopping season was not enough to lift iPad sales.
Apple sold 16.1 million iPads – that’s 21.4 million units short of the 18.2 million expected by analysts. Worldwide tablet sales have been slowing. Analyst firm IDC estimated only 211.3 million tablets were sold globally in 2015, down 8.1 per cent in 2014.
It’s possible that iPads are feeling the pressure from two-in-one tablet devices such as the Microsoft Surface that feature detachable keyboards. According to IDC, detachable tables represent a growing portion of global tablet sales.
Other analysts believe iPad sales were impacted negatively by the release of iPhones with larger screens. They say that the phones with larger screens may have taken the place of iPads as the favourite device for Web browsing and online shopping.
A smaller iPhone?
It’s possible that many consumers still want a smaller iPhone, according to Frank Gillet, vice-president and principal analyst for Forrester Research.
With handsets such as the iPhone 6S and 6S Plus in the market, there are still plenty of people holding on to their iPhone 5 5s or 5C or forking out money to buy second hand units of the smaller iPhones. There are even some users still clutching their iPhone 4 and 4S.
“It’s very clear that they need to keep small-screen iPhones in the line-up,” said Gillet in an iternertview with Mashable. “At this size, it’s the lowest price. It’s hard to imagine they’d do away with that.”
To find out more, read the who story here.
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