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Separation anxiety

Separation anxiety 

In 2014, Facebook created a separate app for its Messenger function, detaching it from its main app. Users could still receive message notifications in the main app, but would be forced to download the Messenger app to read them.

Despite the company stating otherwise, the move was met with a great deal of public outcry, as the early version of the Messenger app was able to look into the data and photos stored on users’ mobile phones.

Now, the popular social network has announced plans to separate more of the main app’s basic functions into additional apps.

“We’re getting away from that single app that does everything for you,” Jordan Banks, managing director of Facebook Canada and the global head of vertical strategy said in a press release. “We released nine different apps in 2014 and I think what you’ll see is we’ll release more in 2015 — at the demand and behest of our users.”

According to statistics from Facebook, 20 million Canadians are using the social networking service monthly, while 15 million people are accessing it daily. Although these figures are beginning to plateau, the use of Facebook on mobile platforms is climbing.

Recently released data indicates that each month, 16 million Canadians accessing Facebook with a mobile device, a 23 per cent year-over-year increase. Roughly 12 million of those Canadian users access Facebook daily through a mobile device, which represents a 28 per cent upturn since 2013.

“You will see an average Canadian check their mobile device about 40 times a day, and we account for one out of every four minutes spent on a mobile device in Canada,” said Banks. “So you do that math and you say, ‘Boy, Facebook is a key cog in that mobile wheel.’”

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