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SAP to acquire SeeWhy

SAP to acquire SeeWhy 

The acquisition is complementary to hybris, another of SAP’s acquisitions that specializes in ecommerce and content management software. Clients that use SeeWhy and hybris in tandem will be able to optimize the customer experience and increase sales across multiple channels.

SeeWhy’s solutions enable users to evaluate customer behaviours and generate 1-to-1 marketing campaigns that span email, mobile and social channels, and are “proven to drive increases in conversion and spending, resulting in an average increase in recovery of 18 percent.”

SeeWhy currently serves over 4,000 brands and retailers with its SeeWhy CORE platform, which uses “real-time in-memory processing to calculate the optimized next best action of individual customers” to carry out actions across more than 30 top ad, ecommerce, email service providers, web analytics services and social networks.

“The combination of SeeWhy’s market-disruptive products with SAP, the industry’s leader in real-time business, will allow us to reach new customers, sources of data and markets to continue our growth trajectory,” said Scott Silk, CEO, and Charles Nicholls, founder, SeeWhy, in a release. “Tight integration between supply and demand data will enable us to deliver a world-class shopping experience for every customer across offline and online channels.”

SAP did not provide further details about the acquisition, but it expects to close the deal in the second quarter of 2014.

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