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Salesforce seeks to help cloud partners grow through US$50-M venture fund

Salesforce seeks to help cloud partners grow through US$50-M venture fund 

Salesforces hopes its new systems integrator Trailblazer Fund and SI Trailblazer Alliance Initiative will enable its partners rapidly built up their expertise and capability to deploy Salesforce’s product line. The SI Trailblazer Fund will provide the next generation of cloud consulting companies with the capital required to build and scale their Salesforce services capabilities, the company said.

New SI Trailblazer Fund investments include:

7Summits: As a leading online community consulting partner focused on the social community space and the Salesforce Community Cloud, 7Summits will use this investment to further fund its growth plans.

Arxxus: Arxxus is a leading provider of Salesforce professional services in Australia that will leverage this investment to further expand its services capacity in the mid-market sector and its expertise in the public sector.

ATG: ATG provides quote-to-cash (CPQ) advisory and implementation services, and will leverage the investment to continue providing CPQ and billing expertise, services, training and tools to leading Salesforce partners as they build their practices across North America, EMEA and APAC.

The SI Trailblazer Alliance Initiative will provide SI Trailblazer portfolio companies with access to a wide-range of concierge resources, training, and tools including:

● Accelerated onboarding experience: With guided interactive training through Trailhead, priority access to boot camps and workshops and a partner onboarding specialist, consulting partners can join the Salesforce Partner Program and get ramped up quickly.

●Marketing and sales mentorship: Portfolio consulting companies can learn marketing best-practices with courses delivered by Salesforce experts; use partner marketing specialist to build custom marketing plans; and access Marketing Development Funds (MDF).

●Implementation guidance: With mentoring from tenured partners and assistance in developing Salesforce solutions (including Fullforce and Lightning Bolt), portfolio companies are empowered to deliver successful implementations—creating thriving businesses.

Consulting firms associated with Salesforce are seeing their businesses grow by more than 50 per cent each year, however,  increased demands for consulting services has created increased demand for “new partners that can provide the additional skilled capacity to deploy the full family of Salesforce offering to customers,” the company said.

Demand for cloud services is a huge opportunity for Salesforce partners. Recent figures from analyst firm IDC indicates that Salesforces and its partner ecosystem are on track to generate more than $389 billion and create 1.9 million new jobs worldwide by 2020, according to the cloud company.

“Growing customer demand for Salesforce has created a critical need for more Salesforce-trained consulting partners as part of the thriving ‘Salesforce Economy,’” said Tyler Prince, executive vice-president  worldwide alliances, and go-to-market innovation,  at Salesforce. “The new SI Trailblazer Fund and SI Trailblazer Alliance Initiative will help fuel our consulting partner ecosystem and empower the next generation of high-growth cloud consultancies.”

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