Designed to power mobile innovation for the Internet of Customers (IoC), the company’s new Salesforce1 fund has allocated a total of $100 million to invest in up-and-coming technology start-ups and mobile app developers.
“The Salesforce1 Fund will empower the most innovative start-ups in the industry to develop transformative technologies for Salesforce.com’s customer platform,” John Somorjai, EVP of corporate development and strategy for Salesforce.com said in a press release. “Our commitment to helping the next generation of startups grow and give back to their communities has never been stronger.”
The first wave of Salesforce1 investments include digital transaction management platform DocuSign, fashion-based startup i.am+, sales analytics and lead management company InsideSales.com, and Skuid, a codeless app development platform.
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