Nielsen Connect, one of the largest research firms in Canada provided insights on consumer intelligence and announced the launch of Homescan Trip Projection. The Homescan Trip Projection is a dual projection methodology that minimizes the variance from panel bias for a more accurate coverage and stronger trend consistency.
Since 1994, Nielsen has already been the leader in measuring customer behavior both in the digital and physical retail space. With this, the brand has created the most accurate data of Canadian, omnishopping consumer behavior.
The creation of the Homescan Trip Projection methodology will help businesses significantly reduce panel bias by putting together geographic and demographic representation with shopper trip behavior. Businesses who are after a more accurate data pool to help them make faster business decisions will surely benefit from this as it will allow managements to access the most precise view of region, household size, life stage, presence of children, income, language, size of shopping basket, and frequency of shopping trips of every Canadian consumer.
“We define the industry standard when it comes to consumer panel methodology, and in today’s disruptive consumer landscape, we are making moves that are more powerful than just touting a large panel size,” said Liz Buchannan, Nielsen’s Consumer Intelligence Leader for North America.
The Homescan Trip Projections is available through the Nielsen Web I-Sight, its new online, data visualization tool. For more information, please click here.
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