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OpenText takes on AI giants with new Magellan platform

OpenText takes on AI giants with new Magellan platform 

“OpenText Magellan is going head-to-head with the likes of IBM’s Watson and SAP Leonardo,” declared Adam Howatson, chief marketing officer of OpenText.

But unlike many AI players, OpenText is taking a different route with Magellan.

“We’re using open source components for Magellan. We’re using Apache Spark and Lift,” Howatson told IT in Canada. “This means that with Magellan, customers get to own their IP and chose where to deploy.”

OpenText describes Magellan as a flexible AI and analytics platform that combines open source machine learning with advanced analysis. According to and the capabilities to Mark J. Barrenechea, CEO and CTO of OpenText, Magellan has the capabilities to acquire, merge, manage and analyze “big data and big content.”

“Enterprises have created vast data lakes of information over the last decade, and OpenText Magellan helps to organize that information and unlock its value,” he said. “As automation advances at incredible rates and enterprise data grow larger, OpenText Magellan brings the power of analytics, algorithms and statistical models to organizations around the world for advanced decision making and better business insight.”


Magellan is designed for multiple use cases enabling customers to:

  • Leverage machine learning to unlock the value of EIM data by analyzing customers, trading partners, employees, orders, invoices, cases, documents and other data managed in these systems.
  • Deliver value from AI faster and cost-effectively by deploying a cohesive platform with pre-integrated components to minimize the effort and expertise required to go live
  • Enable data scientists to create custom algorithms for use by business analysts and operational users.
  • Use an open –source, Apache Spark-based platform to automatically derive the most current and complete insights from big data and EIM content.
  • Augment applications automatically with fast, self-service analytics, allowing business users to search massive amounts of data and derive actionable insight.

Magellan is aimed at enterprise users, government departments, non-government organizations, as well as mid-market firms.

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OpenText foresees its AI platform being used in applications such as fraud detection in the financial industry, preventative maintenance and inventory tracking in the manufacturing sector, even the monitoring of IoT devices such as sensors and drones.

The company hopes potential customers will realize Magellan’s advantage over other AI platforms such as the ability to leverage the vast Apache developer community and the fact that OpenText manages much of the world’s unstructured content.

This means, Magellan users “do not have to build AI tools from scratch,” said Howatson.

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