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OpenText’s Vision 2020 and the new digital economy

OpenText’s Vision 2020 and the new digital economy 

“Digital disruptors are changing the way CIOs do their jobs,” said Patrick Harper, CIO, OpenText. “Social media, cloud, mobile, 3D printing, wearable technologies – these present a number of challenges to the CIO. How can CIOs embrace these technologies and bring them into the workplace?”

It’s important to first understand why this evolution is happening, says Harper. Part of this change is being driven by a new set of employees coming into the workforce. A new generation of individuals who were born after the advent of the Internet – and therefore know nothing but the Internet – have radically different demands from and expectations of the workplace that are causing a shift in how work is carried out.

“They expect the workforce to be more social than hierarchical and managerial,” said Harper. “They’re driving a move to a peering type of environment, where they can share and advance ideas. Soon the workplace will probably look more like a coffee shop than a traditional cubicle environment.”

Businesses that don’t adapt to the needs of the new workforce risk being left behind in the new digital economy.

He pointed also to the rise of information as the new currency of the digital economy. Businesses that can take advantage of big data and analytics will have greater insight into the type of products customers are looking for, and how they can better encourage their customers to interact with the brand.

“It’s the currency that’s going to make a company successful or not successful,” said Harper. “It’s how businesses are going to differentiate themselves from their competitors.”

Businesses will increasingly have to reach out to their customers in the digital world. As Harper says, there needs to be “a renewed focus on digital tools,” such as Twitter and shared content repositories.

He notes that change needs to occur in the upper echelons of businesses as well. C-level executives will have to work better together to build a more cohesive business, and he predicts that the relationship between members of the C-suite will become much more collaborative in the next few years.

“We need a community of C-level executives working together to align with the strategic objectives of the organization,” said Harper. “We’re going to see the CIO become more of an enabler for the development of sales.”

OpenText is in the middle of its 2014 Innovation Tour. It is currently traveling around the globe, unveiling its roadmap to its network of customers and partners. The company is looking to help businesses develop their enterprise information management (EIM) strategies – and provide them with the products and solutions they’ll need to make their strategies a reality.

“We’re continuing to focus on the five pillars of EIM,” said Harper, referring to enterprise content management, business process management, customer experience management, information exchange, and information discovery. “We’re going to continue to expand the capabilities of our products that will enable companies to build EIM into the marketplace.”

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