The new features will help businesses analyze the success of their marketing and public relations campaigns.
One of these features is spike analysis, which lets users explore causes behind bursts in social interactions and identify key trends, both negative and positive, on a variety of social media platforms. Spikes can also be labeled on the mentions timeline for easier identification.
The second feature, comparison reports, allows users to do side-by-side comparisons of their own campaigns, or those of competitors. The reports include summaries of digital activity, with sections that break down volume, sentiment, trends, influencers, and location data.
“Social intelligence begins with real-time monitoring and active listening. Even organizations who do not have a large volume of online or social conversation about their specific brand can benefit from active monitoring of their competitors and the market segments they operate in,” said Dave Oldham, CEO and co-founder, NUVI. “These new features originated from our customers, as many of the great innovations inside NUVI do. We are fortunate to be working with some of the world’s largest brands and most innovative agencies to create a beautiful, real-time insights platform that delivers bottom-line results.”
The new features will be showcased during the 2013 PRSA National Conference from October 26 to 29.
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