The Vanson Bourne study was commissioned by CA Technologies. It suggests that for a company to successfully deploy its mobile platform, it needs to go beyond BYOD. Instead, businesses must shift the focus to providing services that balance customer, IT and employee needs.
The study surveyed 1,300 senior IT leaders from around the world. It showed that while the benefits of mobility are well understood, there are still concerns. The biggest obstacles to mobility adoption include concerns over security and privacy, multiple platform support, budget constraints and lack of appropriately skilled employees.
The report also showed that on IT priority lists, external customer initiatives like secure app management now outrank internal BYOD projects.
“Today, CIOs are under enormous pressures to address the rapid pace of technology change and evolution. Mobility has dramatically elevated the complexity of what is needed both for internal users and customer-facing systems,” explained Ram Varadarajan, GM, New Business Innovation, CA Technologies.
In addition, the study suggested that IT mobility is now about the customer. Whereas a company’s IT used to focus on BYOD and satisfying employees, now IT must meet the demands of customers as well.
“The potential of not complying with key regulations, inadvertent dissemination of corporate information, or negatively impacting brand reputation because of poor customer experience though a mobile application shopping experience, are just a few examples of risks faced by organizations that do not have an enterprise-wide mobility strategy,” said Varadarajan.
The study’s specific findings suggest that, while the focus for IT has traditionally been on devices, now the opportunity lies in mobile apps. Mobile apps were the number one priority for 63 per cent of respondents, as opposed to 37 per cent for internal BYOD and managing employee devices.
However, the demand for mobile apps also provides opportunities for companies to drive new business initiatives. The report predicted that over the next three years, IT spending on mobility will increase by as much as 50 per cent.
Going forward, security and privacy will continue to remain a priority for IT departments in securing devices and apps. More than a third of respondents cited security and privacy concerns as their number one challenge in enterprise mobility.
According to the study, successful mobile initiatives can improve time-to-market, revenue and customer satisfaction, as well as employee productivity and lower costs for BYOD programs.It also recommends that in the future, companies take a more holistic approach to enterprise-wide mobility management.
“CA Technologies is in a unique position to address the gaps in holistic enterprise-wide mobility management,” said Varadarajan. “The report emphasizes the important investments we are making in mobility and other advanced technologies. It’s clear the existing systems for managing mobility have not been meeting the needs of IT.”
The full report is titled “TechInsights Report: Enterprise Mobility – It’s All About the Apps.” Vanson Bourne conducted the CA Technologies-sponsored study of senior IT leaders in financial services, healthcare, manufacturing, public sector and telecommunications in 21 countries around the world from May to July 2013.
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