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New name for Dell-EMC merger finally revealed

New name for Dell-EMC merger finally revealed 

“Obviously things are going to change. But this is not the end of something good but the beginning of something great,” Tucci told the hundreds that had gathered during the general session which he presided over since the first Wizards Café in 2001. “Now then, this is likely the last time I will address you as CEO.”

Moment before that he event held up a black EMC-branded t-shirt he wore during his first EMC World event and asked the crowd if anyone would be interested in it, it was up for grabs.

Then Tucci turned and said: “To the future, the general himself Michael Dell.”

After a brief shaking of hands, Tucci walks away. Dell launches into a recap of what the technological highlights from 2001 to the present and then announces that the US$59 billion merger of the two companies is completed the combined entity will be called Dell Technologies.

The new name will include the brands, companies and capabilities reflected across the current Dell and EMC portfolios which now includes VMware, Pivotal, Secureworks, RSA and Virtustream.

The EMC name will live on in a sub-brand for the company’s enterprise business – Dell EMC. This will cover products and solutions sold directly and through the channel to consumers, businesses and institutional customers.

“It has a nice sound to it,” Dell remarked. “The brand equity of Dell PC is irreplaceable.”

In hyping the biggest tech merger in recent history, Dell even took a dig at rival Hewlett-Packard “growing by downsizing.”

“…HP is trying to grow by investing less in R&D and less in software, all the while losing shares to Dell.”

Once more the “similarities in culture between Dell and EMC” were hammered in.

“Our vision is a strategically aligned family of businesses that brings together customers’ entire infrastructure, from hardware to software to services, from the edge to the core to the cloud.” Dell said. “Dell Technologies will create more value for customers and partners than any other technology solutions provider today. We will be more nimble and innovative, and we will deliver world-class products and solutions to customers of all shapes and sizes.”

Later, Anna Dorcey, vice-president of global alliances for the Americas field and partner marketing division at EMC, talks to ITinCanada about how the new company will face the future.

“The biggest challenge is an unknown,” she said. “But one thing is certain whatever we evolve to we’re going to evolve with our partners.”

Dorcey said she wanted to assure EMC partners in Canada and across the globe that the company will continue to listen to them and consider their views during the transition.

“We’re not going to shake anything up. Things will be the same,” she said.

No less than 80 per cent of EMC’s business goes through the channel, according to Alfredo Taborga, international marketing director for EMC Americas.

“One of our difficulties was to find a sales force big and dispersed enough,” he said. “You need a channel to do that job.”

As much as 20 per cent of EMC’s channel partners are also partners with Dell, so Dorcey sees a smooth transition.

Partner training for some of the new EMC products announced earlier on Monday is now being rolled out, she said.

“The biggest thing we need to do is be prepared and communicate with each other,” Dorcey said. “We’re committed to the channel.”

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