According to BloombergMarkets, information gathered from Sensor Tower, SurveyMonkey, and Apptopia, reveals that Pokemon Go’s daily active users have declined from about 45 million after its initial release to about 30 million as of last week.
The reason is not clear as to what is contributing to this decline overall but knowing how human nature works, we tend to get bored of the new shiny “thing” as soon as we have it and want to move on to the next exciting and new shiny thing.
This is something that I’m sure Niantic, the creator of Pokémon Go is aware of and is trying to combat by rolling out updates to the game on both the Android and iOS platforms and at the same time looking to add new features in future updates to keep the game fresh.
Pokémon Go was launched just over a month ago, so we are still in the early stages of this game and would have to wait to measure the usage by month to month so as to get a better picture of its usage. Another point to consider is that the third of users that are no longer playing Pokémon Go daily may very well be the curious ones that just wanted to try the latest exciting game that everyone was into. Since that is not their thing they could have just dropped it.
This game is still being rolled out in other countries as well so that will positively impact its daily usage number.
Are you one from the third that has dropped Pokémon Go? We would love to hear why you are no longer playing Pokémon Go.
Marcello Sukhdeo
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