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Michael Dell lays out three steps to digital transformation
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Michael Dell lays out three steps to digital transformation 

“Go big or go home,” said Michael Dell, Dell founder and CEO, during his opening keynote on Wednesday at the first ever Dell EMC World conference. “As it turns out, no one went home.”

Now backed by some of the biggest names in security, virtualization and cloud technologies, he also said that Dell EMC is prepared to help other companies in their digital transformation. A large part of that will focus on setting up hybrid cloud infrastructure and services.

Dell EMC sees digital transformation in three broad steps:

  • Modernization of the data centre
  • Automation of IT
  • Transformation of IT to become more like a service provider

“Now we have a range of IP to offer,” he said later during a press and analyst briefing session. “We see a strong demand for flexible payment options…a lot of different usage models from basic leasing to utility type model.”

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Dell EMC is prepared to provide solutions for companies shifting from traditional Capex model to Opex, depending on what “mix” the customer requires.

As a standalone private company, Dell was among the industry leaders in the server and PC space. By merging with EMC, the Road Rock, Texas-based firm gained the company’s storage-based technology and enterprise customers. Dell EMC now has an estimated $74 billion in annual revenue.

“The cloud is an operating model for IT, it’s not a place,” said Dell.

The company touted its partnerships with the likes of Pivotal, Vmware, and Virtustream – companies that specialize in helping organizations to move their workload on-premise of to cloud platforms such as Azure, AWS, and Google.

Dell EMC is pushing the hybrid cloud model.

“The public cloud has grown, and it will continue to grow because it provides a fully automated, self-servicing model,” Dell said. “Anyone with a cloud-first, cloud-only strategy will find themselves uncompetitive with predictable workloads.”

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