Arellano, who is a seasoned technology and business journalist, will report directly to Marcello Sukhdeo, VP of Content Strategy.
Arellano has held a number of media posts including associate editor, newswire editor and senior for IT World Canada, as well as a writer for Annex-Newcom, and Thomson Reuters. An avid technology enthusiast, Arellano will focus on content management strategies, industry reporting and social media management for IT in Canada.
“I am excited to be taking over the role of editor for IT in Canada and I look forward to working with their team. IT in Canada is an innovative and successful brand,” said Arellano.
“Content is king and the competition remains fierce, but I believe that the ITIC team has the right leadership and the right recipe to thrive in this environment and provide its readers and the vendor community timely, accurate and useful information and services that can help them grow their organizations,” he said.
“We are elated to have Nestor join our team,” said J. Richard Jones, Publisher and Editor in Chief or IT in Canada. “IT in Canada continues to invest in providing quality services to our readership and we believe that part of this strategy includes having dedicated in-house resources. Freelancers, most certainly have a role, but we feel that focused consistency with a dedicated in-house team will yield the best results.”
“A number of media companies have moved to more of an outsourcing/freelancing model due to costs and poor profits. And we have also felt the pressure to move in this area,” Jones said. “However, we’re going to hold the course because we firmly believe that in the long term our philosophy will pay off. The Canadian marketplace desperately needs a dedicated trade media voice. A media company that is fresh invests and is prepared to provide leadership for the long haul. That’s us.”
“We’re not expecting a free ride, just because we’ve been around for a while, we’re pioneering new media strategies, we listen and we are quick to adapt,” Jones added.
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