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iPad Pro seeks a new market

iPad Pro seeks a new market 

Apple, a name that has been synonymous with quality and exceptional craftsmanship has been a major player in the tablet market since the launch of its iPad in April 2010 with a 9.7-inch screen and a 1024×768, 132 pixels per inch (ppi) multitouch display. Today we see a significant improvement not only in its display of a staggering 5.6 million pixels with a 2732×2048 resolution at 264 ppi but also a larger screen size of 12.9inch.  This according to Apple makes everything you do on a personal level to even running a business easier, faster and more engaging.


The iPad Pro runs off the new iOS 9 OS and is powered by A9X chip with 64bit M9 motion co-processor. One can surf the web, watch video and listen to music for up to 10 hours with its 38.5-watt-hour rechargeable lithium-polymer battery. At 1.6 pounds the iPad Pro is still light for such a huge tablet.

1ipad keyboard

What is interesting about the timing of the release of the iPad Pro is that analysts have noted an up-trend on the sale of larger devices that convert between a tablet and a laptop to a new group of consumers – the business professionals. A case in point is the success of Microsoft Surface Pro line up, which offers an attachable keyboard and functionality that are geared toward business executives. Other tech giants are hopping into this market space to meet the needs of this growing audience. One such company is Samsung, which is offering its Galaxy View tablet with an enormous 18.4-inch screen.

On the other hand traditional tablets sales have dipped over the past few months globally of which Apple’s 9.7-inch tablet has been the dominant player. So it is not surprising to see Apple trying to tap into the new audience that wants to do more than just play games or watch videos by positioning the iPad Pro as an alternative to a high-powered laptop to reach business users. This is further evident by the addition of the Apple Pencil stylus and a smart keyboard which easily converts the iPad Pro into a laptop and can be used by business professionals in the office or on the go.

1ipad pencil

The iPad Pro line up starts with the 32-gigabyte Wi-Fi-only model that sells for $799, while the 128GB Wi-Fi-only version sells for $949. The 128GB Wi-Fi + cellular model goes for $1,079 in the United States. The smart keyboard costs $169 while the Apple Pencil stylus costs $99. At this time it is not known how long it will take for you to get your hands on the iPad Pro once you placed your order. But you should have a fair idea of the estimated shipping date on completing your order online.

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