ID.me introduces new rewards program 

Originally accessible only to niche groups, such as the military and college students, ID.me’s new retail rewards marketplace has been expanded to all consumers.

“ID.me’s Marketplace amplifies the successful marketing programs ID.me has created with leading brands like Under Armour and Overstock.com over the last two years,” ID.me CEO Blake Hall said in a press release. “By leveraging game mechanics along with our unique affinity group verification capabilities, we are empowering all consumers to get the best offers and cash back possible while they shop and enabling retailers to hyper-target specific consumer segments with exclusive promotions that are protected from fraud.”

The rewards program is designed to make the online shopping experience more fun by transforming it into a game-like scenario. As they shop, consumers will be rewarded with cash back and special coupons if they fall within a customer segment that is of interest to ID.me’s retail partners.