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IBM introduces ExperienceOne
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IBM introduces ExperienceOne 

“Change is happening all at once and it’s driving incredible IT demand,” said Robert LeBlanc, SVP, Middleware Software, IBM, in his keynote address. “We can lose clients with a click and a swipe. People are more empowered, so moments matter. How we use those moments to engage makes all the difference. We believe the businesses that succeed will be those that reinvent digitally.

“We introduced IBM ExperienceOne to bring together leading capabilities across our marketing, commerce, and customer service portfolios.”

ExperienceOne was built using IBM research, along with a $3 billion investment in acquisitions that include Sterling Commerce, Tealeaf, Coremetrics, Unica, DemandTec, Xtify, and Silverpop. The latter, a provider of cloud-based personalized marketing solutions, was officially acquired on May 9.

“The acquisition of Silverpop…brings new capabilities around taking complex things and making them easier,” said Kevin Bishop, VP, EMM, IBM.

The new capabilities will help IBM clients understand their customers, maximize sales, profit and loyalty, and deliver empowering digital experiences.

To understand their customers, clients can use IBM’s Digital, Behavioral, Social Media and Predictive Customer analytics offering to pinpoint, in real-time, when a customer is browsing, buying, or abandoning a transaction.

To maximize sales, profit and loyalty, clients will be able to use enhanced omni-channel merchandising capabilities to tailor offers to customers based on their shopping habits. The capabilities include automatic price optimization and competitive pricing across physical and digital channels.

As for delivering empowering digital experiences, clients will now be able embed real-time offers into the mobile and social customer experience, supporting the personalization of marketing campaigns and boosting engagement, sales, and customer satisfaction.

To top it off, IBM is also introducing three cloud business solutions for a more flexible deployment of ExperienceOne. Clients will now have access to Customer Data as a Service, Customer Analytics as a Service and Digital Commerce as a Service.

The three solutions combine consulting services, IBM ExperienceOne software, and SoftLayer-powered cloud infrastructure.

To support the portfolio, the company is opening 10 new IBM Interactive Experience labs worldwide, in locations that include New York City, Mexico City, Beijing, Shanghai and Melbourne, as well as adding 1,000 employees across the globe.

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