This partnership aims to drive mobile-led business with four strategies: exclusively developed industry-specific solutions and apps for iPhone and iPad; IBM cloud services for iOS, like security and mobile integration; AppleCare service for enterprise needs; and IBM package for device activation and management.
Apple’s iOS 8, which was announced at its worldwide developer conference, helps create apps, upgrade device configuration while maintaining security and productivity functions.
IBM MobileFirst for iOS will be built to integrate with Apple’s consumer and integration platform, in order to create apps to transform specific aspects of how users use iPhone and iPad, through which both the companies aim to provide improved service and gain effective business.
“iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today,” said Tim Cook, Apple’s CEO, in a press release. “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”
As part of this agreement, IBM will sell iPhones and iPads with industry-specific solutions across the world.
“Mobility—combined with the phenomena of data and cloud—is transforming business and our industry in historic ways, allowing people to re-imagine work, industries and professions,” shared Ginni Rometty, IBM Chairman, President and CEO, in a press release. “This alliance with Apple will build on our momentum in bringing these innovations to our clients globally, and leverages IBM’s leadership in analytics, cloud, software and services. We are delighted to be teaming with Apple, whose innovations have transformed our lives in ways we take for granted, but can’t imagine living without. Our alliance will bring the same kind of transformation to the way people work, industries operate and companies perform.”
By 2015, both companies hope to equip business professionals with iPads and iPhones loaded with company’s data and analytics tools like “made-for-business apps” – AppleCare and MobileFirst Supply – for handling industry-specific issues or opportunities.
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