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HP launches mobile printing product for SMBs

HP launches mobile printing product for SMBs 

The Mopria Alliance, founded by HP, Canon, Samsung, and Xerox, is a partnership between technology companies that want to deliver simple printing solutions to companies operating in a mobile world.

The alliance has since been joined by other industry heavyweights, including Brother, Lexmark, and Epson.

“There are security concerns surrounding mobility,” said Brian Sahr, Future Product Marketing Manager, HP LaserJet and Enterprise Solutions. “The future is that paper will be the exception, but we’re trapped between these two things. We want to address this from a printing and customer standpoint.”

Designed for use in SMBs, the HP Color LaserJet Pro MFP M476 features single-pass, two-sided scanning capabilities, network security for remote or branch offices, and HP ePrint and Apple AirPrint for more efficient mobile printing.

Provided the devices being used are Mopria-certified, the printer requires no additional software or applications for setup. Users need only tap their devices to the printer to upload their files for print.

Devices that are not yet Mopria-certified will need a firmware update before they can be used with the M476.

To further simplify matters, the M476 can also access business applications, such as Flow CM, Box, and Google Drive, directly from the device.

“The expectation of today’s business customer is to print securely from any location or device,” said George Brasher, VP and GM, Worldwide Laser Printer Business, HP, in a release. “HP remains committed to delivering simple, secured mobile print solutions aimed to help customers solve the mobility challenge of working while in the office or on the go. With the addition of these new enterprise-grade mobility offerings, HP is helping SMBs increase productivity and workflow solutions, allowing them to be more productive in their businesses.”

Pricing for the device starts at $529, and additional support, such as installation tools and training, are available to customers who purchase the M476.

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