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HP brings ink to enterprise with PageWide array technology

HP brings ink to enterprise with PageWide array technology 

To meet the performance demands of a large, multi-user environment enterprises normally laser printers where there are no moving parts, instead, each page is fed through the machine, allowing for more efficient printing with high page per minute (ppm) output. 

HP’s new MFP X585 and the X555 are colour printers that both use HP’s PageWide Array technology and come with enterprise features including the same user interface as the company’s LaserJet line and support for HP’s FutureSmart firmware and Open Extensibility Platform. This lets IT access and integrate the devices with other features it may be using like access control and HP Capture & Route. They can even be equipped with NFC touch-to-print and mobile printing capabilities.

During our briefing in New York City we got a chance to see both the new X585 MFP and X555 single-use printers and two things caught our eye: HP’s PageWide technology and its supply management.

As detailed above, PageWide Array technology, now in its fourth generation, is a technology HP first introduced in 2006 for digital photo kiosks. Andy Binder, general manager for HP’s enterprise ink business explained the technology: “Essentially, instead of having a single [ink] cartridge going back and forth across the page, you have an array of 42,000 nozzles, and the entire contraption is 8.5-inches long, so it can cover an entire page. So when you print with PageWide the only thing moving is the paper.”

It’s interesting because it gives users two things they didn’t necessarily have with the older ink-based printers: speed and cost. The only thing limiting the speed is how fast you can put the paper through the printer, which on the X585 is a upwards of 70ppm. Cost is going to be competitive because you can switch out individual CMYK cartridges as needed.

The supply management/maintenance side of the two new devices has also been revised to make it as easy as possible. All the cartridges are found behind a front-facing door and they can be popped in and out with a single touch. There’s no hidden mechanisms or levers to pull or remember. Based on the quick demonstration we got, it actually makes changing the supplies faster and easier than most consumer-based printers.

The new X585 and X555 are available starting April 1st, starting at $1,999 and $749 respectively.

This article originally appeared on and is reprinted here with permission.

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