What are the specific advantages of mobile technology in the workplace? Mobile applications can enhance user productivity, speed business processes and decision-making, accelerate sales, improve customer engagement, and grow without the growing pains. Here’s how.
Take productivity on the road
A study conducted by IDG Research Services found that companies with more usable data increase productivity by 10 per cent. Usable data is data that is accessible when and where you need it. Usable data comes from mobile solutions.
Benefit from timely insights and reporting
When mobile users can update the business management solution in real-time, from wherever they may be working, the quality and usability of a company’s data increase dramatically. From quotes, orders, and invoices to timesheet data, to project task updates, data flows in more quickly, providing improved insight and reporting capabilities.
Sell more products to more customers
The same IDG study found a direct and significant correlation between mobile technology and increased sales activities:
- Companies with mobile access to data increase sales of new products by 5 per cent.
- Companies with mobile access to data sell 3 per cent more to new customers.
- Successful companies are 4 times more likely to process orders remotely.
- Improve communication and collaboration
Mobile devices keep us in touch, productive, efficient, and more valuable to our clients and our co-workers. From a quick acknowledgment email that allows a vital workflow to continue, the creation and presentation of quotes and orders, the ability to access product pricing and availability data, to accessing and sharing reporting and analytical data, mobility enhances communication and collaboration and leads to improved customer engagement.
It simply makes sense. Companies with a mobile-ready solution can be more responsive to customers, move information more quickly, and reduce operating costs by getting more done in less time – all factors that contribute to growth. In fact, companies with more effective data – data that comes from an integrated, mobile-ready solution, grow 35 per cent faster than their counterparts.
Matthew Groom is enterprise product marketing manager of Sage
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