Designed to better align sales and marketing across its entire repertoire of products, Daegis’ plan will see it shift from selling products through business divisions to a more holistic strategy. This new approach will incorporate information governance, migration and developmental tool solutions into the sales process.
“We’re continuing our top line growth strategy with this move to sell a combined product portfolio,” Daegis CEO Tim Bacci said in a press release. “We are focused on making it easier for corporate buyers and the channel of value added resellers and system integrators both domestically and internationally to understand our company, our brands and our products. As we talk to prospective customers about archiving and eDiscovery for example, we are learning there may also be a directive to move away from Lotus Notes or earlier versions of Oracle Forms, migrate email platforms or create mobile applications. With our comprehensive portfolio, we are ideally positioned to sell directly and partner with solution providers in order to achieve our revenue milestones.”
An increasing number of businesses are moving towards the implementation of a single source for cloud technology, mobility, data analytics and migration. In response to that, Daegis will utilize its new approach to market and sell its products within a corporate Information Governance portfolio. The company’s approach towards technical support and client services for its customer base will remain unchanged to maintain a high rate of satisfaction.
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