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Corporate mobile apps decrease productivity: survey
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Corporate mobile apps decrease productivity: survey 

According to findings detailed in the Employee Mobile App Satisfaction Reports, which polled 1,000 individuals who use mobile devices at U.S. companies with more than 500 employees, 58 per cent of respondents at mid-sized and large businesses refuse to use applications provided by their corporations. Sixty-four per cent of respondents opt instead to use their own apps, downloaded from public app stores.

Only 26 per cent of smartphone users and 20 per cent of tablet users reported that they stick with the applications mandated by their companies, but noted that their productivity tended to suffer as a result.

“It’s clear that employee satisfaction with corporate mobile apps is falling short,” said Scott Snyder, chief strategy officer, Mobiquity. “To ensure greater app engagement — and reduce the privacy and security risks associated with rogue app usage — enterprises must adopt the same best practices as they do for customer-facing apps. Identifying use cases and user personas is key to designing rich, mobile app experiences that keep employees engaged and productive.”  

Though only 24 per cent of companies enforce a formal BYOD policy, IT departments have increasingly been resorting to a number of tactics to counter this trend.

These strategies include the use of enterprise app stores, the restriction of apps on mobile devices in the workplace, pre-loading apps onto employees’ devices, and the blocking of personal apps on company-owned devices.

“Once CIOs allow employees to bring their own devices, they open to the door to this outflow of unprotected company data and there is no way to enforce or secure it,” said Ty Rollin, CTO, Mobiquity. “But implementing a BYOD policy can actually help employees become part of the solution, making them the ‘security guards’ of corporate data.”

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