The partnership will see the re-launch of the Bell Athletes Connect program. The program supplies approximately 1200 Canadian athletes with a Samsung smartphone and Bell mobile services to keep in contact with friends and family back home.
The program is very valuable for athletes, says Adam van Koeverden, four-time Olympian and four-time Olympic medallist in the Canoe-Kayak Sprint event.
“I remember getting my first cell phone through the program and instantly feeling like I was more closely connected to everyone involved with Team Canada,” van Koeverden recalls.
(Tricia Smith, Clara Hughes, George Cope, and Chris Overholt announce Bell’s extended partnership with the Canadian Olympic Committee through 2024. (Photo credit: Canadian Olympic Committee)
The announcement was made by COC Chief Executive Officer,Chris Overholt, President and CEO ofBell Canadaand BCE,George Cope, and six-time Olympic medallist and Bell Let’s Talk national spokesperson,Clara Hughes.
Hughes emphasizes the importance of not overlooking the mental aspect of training and performance in the Olympics.
“I am proud to be the Bell Let’s Talk ambassador and applaud the company for its ongoing generosity and its renewed partnership with the COC,” Hughes said. “This long term partnership, including a unique focus on mental health, will have a significant, positive impact on the lives of many Canadian athletes.”
Since the London 2012 Olympics, the COC and Bell have engaged schools across Canada with the Canadian Olympic School Program mental fitness module. During the annual Bell Let’s Talk Day, athletes continue the mental health conversation across Bell’s digital channels.
Another feature of the partnership is the Bell Olympic Club. Fans can build online profiles, earn rewards and connect with athletes in an all access community.
Bell first became a Premier National Partner of the COC in 1999.
“Bell’s renewed partnership showcases their position as a leader and vital supporter of the Canadian sport community and Olympic Movement in this country,” says Overholt. “We are proud to partner with Bell through 2024 and thank them for their continued focus on Canada’s athletes.”
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