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BlackBerry selling BBM platform to app developers

BlackBerry selling BBM platform to app developers 

With the worldwide release this month of BBM Enterprise SDK, the Waterloo, Ont.-based technology company hopes to compete with other cloud communications platforms and Communications Platform as a Service (CPaaS) market.

“We are opening up a new revenue stream for the company with a fully cloud-based communication service that is designed to help developers, ISVs, and enterprises meet the most demanding security and compliance requirements,” Marty Beard, chief operating officer of BlackBerry, said Tuesday.

Some of the capabilities that BBM Enterprise SDK will provide application and software developers include:

  • Secure Messaging: 1:1 chat and group chatting; message quoting, retraction, editing and deletion
  • Secure Voice and Video Communications: 1:1 voice and video calling; accept an incoming voice or video call while app is running in the background; display a thumbnail preview of the video call; view video call in full screen
  • Secure File Sharing and Collaboration: share files, text, contact cards, media, data, and location
  • Secure Real-time Notifications: push notifications; messaging and collaboration-related notifications

Developers using BBM Enterprise SDK will gain:

  • Enterprise-Grade Security with BlackBerry’s renowned NOC architecture: BlackBerry’s NOC is globally accessible and provides built-in redundancies to ensure optimal performance, flexibility, QoS and availability for products being built for mass scale.
  • Faster Time to Market: BlackBerry’s comprehensive, secure communications framework for mobile applications and services, allow developers to focus more on what matters most versus worrying about the complexities of developing secure messaging capabilities and an IT infrastructure.
  • Greater Scalability: Developers can help guard against unforeseen spikes in usage that may affect service availability through a secure, hosted cloud, all without having to deploy a complex and costly infrastructure.
  • Reduced Costs: Enterprises can avoid upfront investments in hardware infrastructure by utilizing BBM Enterprise’s fully cloud-based model, as well as control operational costs with an affordable subscription-based per-user licensing model.

This latest launch comes at a time when BlackBerry continues to redefine itself from a manufacturer of smartphones to a software company.

In September last year, the company announced that it was getting out of the hardware making business. 

In December, BlackBerry CEO John Chen announced that the company was putting its driverless automobile research into high gear with the creation of the BlackBerry QNX Autonomous Vehicle Innovation Centre (AVIC) in the BlackBerry QNX facility in Ottawa that will be developing software for autonomous vehicles.

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