On Thursday last week, BlackBerry announced the product has been installed in vehicles operated by Caravan Transport Group Inc., a trucking company based in Oakville, Ont.
With the decline of its smartphone business, BlackBerry has been trying to redefine by focusing more on its software and services business.
When John Chen took over BlackBerry, he began a restructuring of BlackBerry which by then had fallen behind Apple and other makers of Android phones. The company had released a number of new phone models, even offering phones that run on the rival Android operating system, but none of them really caught on in a way that would bring back the company’s old glory days. Chen said BlackBerry will move away from making phones if it is no longer profitable for the company.
BlackBerry Radar is built on BlackBerry’s Internet of Things (IoT) software platform.
The system, which can be installed in minutes, includes an array of sensors that collects and reports readings “more often than any other self-powered solution on the market today,” according to BlackBerry.
All data is communicated securely to the IoT cloud platform maintaining the privacy of the user’s data.
This enables Caravan’s fleet operation managers, load planners, and dispatchers can securely access this information stored in the cloud from a notebook, desktop, tablet or smartphone equipped with a Web browser.
“Running a fleet of ‘Smart Trailers’ has been a vision of ours for a while, but it wasn’t until we met with BlackBerry did we think it could come to fruition,” said John Iwaniura, president, of the Caravan.“We have been in the transportation industry for a long time and have yet to see any solution as comprehensive, compact, easy to use and useful as BlackBerry Radar.”
“Taking time, money and guesswork out of the supply chain is a top priority for leaders across the transportation and logistics industry,” said Derek Kuhn, senior vice president of IoT for BlackBerry. “The current method of obtaining information about a trailer or intermodal container no longer works in today’s connected world, because this data is typically not real-time or updated frequently enough to make timely decisions.”
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