The feature was originally released as a limited beta in May 2013, and while it is still in beta, brands can use this period to test their content and begin engaging with users.
Channel owners will be able to post messages, share pictures and animated GIFs, start discussions, and chat directly with subscribers, be it through comments or BBM Channels’ integrated live chat feature.
Though BBM Channels is currently available exclusively for BlackBerry users, the company intends to launch the service on Android and iPhone in the coming months.
Additionally, BlackBerry has also announced that, as of next month, BBM will come pre-installed on Android-based smartphones from a number of global manufacturers, including Be, Brightstar, Celkon, EVERCOSS, IMO, Micromax, Mito, Snexian, Spice, TECNO, TiPhone, and Zen.
“It is clear that smartphone customers see BBM as a must have app for active conversations. The uptake we have seen for BBM since the launch on Android and iPhone is amazing,” said Andrew Bocking, EVP, BBM, BlackBerry. “We’re thrilled to be working with leading Android smartphone manufacturers from across the globe to help bring their customers the best out-of-the-box experience with BBM pre-installed.”
BlackBerry also confirmed that BBM will continue to be available for free download in the Google Play app store.
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