Avira channel program draws new partners 

“The momentum is encouraging. It shows us that the reseller channel has been looking for a security software partner like Avira, which is known for its trustworthy technology and partner-friendly terms,” said Lance Jacobs, North America’s general manager for Avira. “Avira already dominates many European countries as the top antivirus and security brand, and now we’re coming on strong in North America.”

Avira has over 100 million customers worldwide. Its channel program offers two levels: Smart Partner and Uber Partner. Both provide Avira’s reseller partners with the ability to offer their customers top security and antivirus solutions. With the channel program, Avira says its partners have immediate access to products, tools and attractive margins, as well as technical support for both resellers and their end users.

Avira launched the channel program on October 15, 2013. Among other features, the program has a fixed cost on Avira’s most popular antivirus software, letting channel partners offer the security for less than $1 per month.