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Avaya’s IP Office sees growth despite timid cloud UC adoption

Avaya’s IP Office sees growth despite timid cloud UC adoption 

On Thursday, the company announced that the Avaya IP Office Platform has reached a new milestone with 600,000 systems issued to businesses and organizations globally since its launch.

Avaya IP Office is one of the most widely deployed midmarket business communications solutions in the world. The platform is available globally through hundreds of Avaya channel partners spanning 164 countries.  

“The milestone comes amidst growing demand for IP Office Cloud from markets around the world, and increasing hybrid sales as companies find greater flexibility to match their communications technologies with their business strategies,” according to a press release from the company. ”Its long-term popularity as a premises-based solution is carrying over to Avaya IP Office Cloud, as indicated by the double-digit growth in licenses for cloud-based deployments quarter over quarter.”

However, a recent survey of 800 enterprise companies, Nemertes Research found that the bulk of cloud services adoption is not around unified communications.

320 Nermertes Reseacrh UCaaS adoption

The survey indicates that only 14.9 per cent of those polled are using Unified Communications-as-a-Service (UCaaS) as of this year, and just about 15.4 per cent plan do so in 2018.

The largest chunk of cloud adoption is in the form of cloud document sharing (35.4 per cent), followed by cloud email (28.2 per cent) and cloud contact centre (23.7 per cent).

There could be a silver lining to the survey numbers for Avaya though.

The poll shows that the largest percentage of enterprise companies (19.1 per cent), are planning a cloud contact centre deployment and that 26. 9 per cent are evaluating the viability of such a deployment.

Cloud contact centre and mobility are among the key applications for IP Cloud Office.

According to the company, customers opt for Avaya IP Office Cloud for pure or hybrid cloud implementations for a number of reasons:

  • Investment protection: retaining legacy, premises-based solutions to enable older endpoints and reduce the need to retrain employees while adopting newer capabilities from the cloud
  • Expanding locations: easily adding a new location or bringing several locations into a single, communications network with a single dial plan makes it easier to standardize capabilities, connect and transfer across locations
  • Flexible capacity needs: scalable and seamless integration of temporary employees into the contact center to assist with peak seasonal demand, holidays or other short-term needs with no capital outlay Business continuity: hybrid cloud deployments offer a survivable gateway for an extra layer of protection and enable faster recovery when unforeseen circumstances arise that affect a specific location or network
  • New customer requirements: cloud deployments enable new customers to add a capability such as contact center or mobility, or find a workaround for building limitations or restrictions that make wiring unfeasible.

IP Office 10.x is capable of supporting five to more than 2500 users with unified communications. That, according to Avaya, is a far cry from its 1.0 launch capacity for up to 360 voice-only.

Midsized businesses are also a relatively untapped market for cloud-based communications platforms. Demand for UCaaS is expected to grow further in 2020 and it is where Avaya is aiming its IP Cloud Office platform.

Today’s IP Office customers are accessing contact center, video collaboration and mobility as well as full stack unified communications in both the cloud and premises-based deployments, said Mark Monday, vice-president and general manager of engagement platforms at Avaya.

“Midmarket businesses can rely on this highly flexible communications platform, secure in the knowledge that it will continue to evolve in lockstep with the needs of their business,” he said. “For midsize businesses where resources and budget expenditures need to be closely managed, Avaya IP Office is a sound decision that can help owners, executives and managers sleep at night.” 

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