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Apple launches Apple Watch, iPhone 6 and Apple Pay

Apple launches Apple Watch, iPhone 6 and Apple Pay 

The highly-anticipated event saw the official introduction of the iPhone 6 and iPhone 6 Plus, the Apple Watch and Apple Pay.

“iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history,” Apple CEO Tim Cook said in a press release. “The iPhone is the most loved smartphone in the world with the highest customer satisfaction in the industry, and we are making it much better in every way. Only Apple can combine the best hardware, software and services at this unprecedented level, and we think customers are going to love it.”

Designed to enhance the mobile phone experience for users, the new iPhones feature Retina HD displays and anodized aluminum bodies, and are significantly thinner than their predecessors. They are also equipped with Apple’s A8 chip with second-generation 64-bit desktop-class architecture and power management, enhanced cameras with HD capabilities, increased support for wireless technologies, and Apple Pay, a new mobile payment system.

The main difference between the two is their screen size. The standard iPhone 6 features a 4.7-inch display, while the screen of the iPhone 6 Plus is slightly larger, measuring 5.5 inches.

Also unveiled was the new Apple Watch, which the company is touting as its most personal device. The Apple Watch features an iOS-based user interface engineered for wearable devices, and the Digital Crown, which serves as the Home button and allows for easier scrolling zooming and navigation on a smaller device. Available in three different model classes – standard, Sport and Edition – the device also features 38 and 42 mm screen variants.

“With Apple Watch, we’ve developed multiple technologies and an entirely new user interface specifically for a device that’s designed to be worn. It blurs the boundary between physical object and user interface,” Jony Ive, Apple’s SVP of design said in a press release. “We’ve created an entire range of products that enable unparalleled personalization.”

Taking a cue from other Apple products, the Apple Watch also provides access to Siri and Wi-Fi, and is compatible with Bluetooth. It can be easily synced with the 5 and 6-series iPhones, and its Retina display includes Force Touch, which determines the difference between a tap and a press, allowing for easier access to app functions. One of the device’s key components is the new Taptic Engine and a built-in speaker that enables users to hear and feel alerts and notifications.

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