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Airline merchandising takes to the cloud with Farelogix
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Airline merchandising takes to the cloud with Farelogix 

“Of the approximately 800 airlines worldwide, the majority are mid-sized or small regional carriers that find the implementation of new or modified products and services, including something as simple as premium seats, is out of scope due to budget limitations, technology impediments, and third-party dependencies,” said Jim Davidson, CEO, Farelogix, in a release.

Despite these hurdles, airlines that use Farelogix’s solution will get a boost in a number of merchandising capabilities – particularly when it comes to the sale of premium seating, lounge passes, Wi-Fi access, meals, and a number of other products and services.

The risk airlines face in trying to deploy a merchandising strategy is another challenge FLX Merchandise-Express tackles; it provides airlines with simple integration, speed to market, and rapid scalability, and reduces the need for airlines to go through lengthy purchasing processes and product evaluations.

“FLX Merchandise-Xpress is an affordable, low-risk, high-opportunity solution for airline merchandising that will enable these airlines to introduce new products and services with extremely fast speed-to-market, giving them the tools to compete more effectively and generate much-needed merchandising and ancillary revenue,” said Davidson.

This means that by using FLX Merchandise-Xpress, smaller airlines can get a taste of the capabilities their major competitors are getting out of the product.

Larger airlines that are interested in using FLX Merchandise, but not quite ready to take the leap, can also use the Xpress version to get a sense of the capabilities the product offers.

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