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Adobe unveils Marketing Cloud Exchange

Adobe unveils Marketing Cloud Exchange 

The Exchange is an app store-like market where developers and third parties can post and display their extensions. The pitch to partners is that the Exchange provides an effective means of making their extensions discoverable to Marketing Cloud customers.

Developers and partners can post their extensions, screenshots, and descriptions to the Exchange just like other app stores. While Marketing Cloud users can browse the database by categories like Commerce, Content, Mobile, Social, and Video. Extensions on the Exchange can also be browsed by specific Adobe Technologies like Experience Manager and Media Optimizer if users are looking to extend a specific part of the suite.

According to a blog from VP of Marketing Strategy for Adobe Digital Marketing, Suresh Vittal, “Exchange also pro­vides instruc­tions for down­load­ing or acti­vat­ing the var­i­ous integrations—all of which are avail­able with­out addi­tional licens­ing fees for cus­tomers of the six pri­mary Adobe Mar­ket­ing Cloud solu­tions.”

Source: Adobe Digital Marketing Blog


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