The new solution has a series of app-centric offerings, including a new user interface, app experience targeting based on GPS location, and audience testing. The technology allows businesses to tailor app content to the specific activity, time and location of each user across a variety of app categories including retail, entertainment, travel, broadcast and Adobe Digital Publishing Suite (DPS) publications.
With this new cloud-based service, Adobe is expanding its digital marketing offerings into the app universe. It aims to help marketers optimize, manage and better monetize their companies’ apps.
“Marketers today must think ‘mobile first’ as they strategize how best to reach their customers,” said John Mellor, vice president, business development and strategy, Adobe Marketing Cloud, Adobe. “With mobile users spending four times longer with their favorite apps than browsing the Web, Adobe Mobile services extends digital marketing into the app universe to help companies deliver and better monetize personalized experiences in this unique environment.”
Businesses using Adobe Mobile services can find out when and where users launch their apps, and can subsequently offer more personalized promotions. The new service offers capabilities that drive ROI across mobile apps, without having to integrate multiple solutions across operating systems, devices and app stores. Its mobile services include app analytics that support apps across iOS, Android, Windows Phone 8, BlackBerry 10, Windows 8 and Mac OS X, as well as hybrid apps created with Adobe PhoneGap and HTML5.
Adobe Mobile services is now available and is fully integrated with Adobe Analytics and Adobe Target. Adobe says that additional support for its solutions with mobile capabilities, including Adobe Campaign and Adobe Experience Manager, is expected in 2014.
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