In a recent release Mark highlights four key changes which will dramatically shape enterprise in 2016 and thereafter.
1. The IoT will be reality
According to Gartner by 2020 there will be 20 billion connected “things” in use. With this incredible growth will come data on every imaginable subject. As this expansion continues, Mark predicts that “in 2016, we’ll work smarter, not harder. Human beings, appliances, homes, factories, cars, businesses, and cities will become more interconnected…We’ll see broader enterprise adoption of the IoT due to its economic impact as well as in terms of opportunities to improve productivity and gain better business insight.”
Mark went on to predict that we as a society will advance to a post-scarcity economy where information will become our commodity of trade. This will be done by monetizing the exchange of information, micro-licensing, and transactions will become prominent tasks as our automation and machine-to-machine networks take care of daily needs.
As we transition to 2016, the IoT will continue to do what it does best by combining “big data, analytics, the Cloud, Artificial Intelligence (AI), robotics, and automation to propel industries forward and create the next industrial revolution.”
2. Millennials enter the management ranks and reshape the world
Millennials are springing up around us and by 2016 many from this group will climb to the next rung on the corporate ladder – management-level roles. Mark foresees Millennials to be in the position to, “transform corporate culture…holographic images, interactive surfaces, and video conferencing will begin to replace the boardroom in earnest. The mobile office will replace the cubicle and work and life will reach an equilibrium and intermixing we haven’t seen before in this digital age.”
3. Fast-growing, no-profit SaaS companies will collapse
Software-as-a-Service (SaaS) companies have been tied to the operation of cash over time model rather than the customary cash upfront model. With this model businesses will not be able to continue operation and be profitable.
Mark expects that, “Many of these so-called multi-billion dollar businesses have no revenue, no asset value, no employees and no chance of survival, as long-standing, cash, asset, idea, and employee-rich companies reorganize to compete. Nimble, fast, and flexible is great—and the startups have done a great job in cornering that market. Enterprises might learn slowly, but they learn. And the further along they are on their journey towards digitalization, the more market share they can win back. So, as quickly as the fast-growing, no-profit SaaS companies have appeared, they will now begin to collapse.”
4. Digital becomes top priority for CEOs
In the 18th Annual Global CEO Survey conducted by PriceWaterhouseCoopers in 2015, 58 per cent of respondents view the rapid rate of digital disruption as a challenge to their business but the reassuring statistic from this is that 80 per cent believe that disruptive technologies like mobile, Cloud and analytics will bring tremendous value to their business.
Based on this Mark foresees that, “In 2016, CEOs will become the drivers of digital transformation initiatives, incorporating them in their corporate strategies and all parts of the business. Adaptive and creative leadership will succeed…CEOs will have to obsess even more about the customer and rethink customer value and experiences. They will extend their ecosystems with a new willingness to partner to discover new consumers and markets.”
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