“We have identified cost efficiencies in production, operations, and procurement, and have made the difficult decision to reduce head count, primarily affecting conventional TV, radio, publishing and back-office operations,” a statement issued by the company said.
Rogers Media owns 24 television stations, 52 radio stations, 57 publications and 93 Web sites in Canada.
A “softening advertising market, fierce competition from global players and shifting audience consumption habits” were the reasons which Rogers said it is feeling the pinch.
Last November, it was reported that Bell Media will be letting go some 270 workers in Toronto and another 110 in Montreal.
Just yesterday, a study commissioned groups from the local broadcasting and media industry indicated that some 7,000 jobs in the industry and about $400 million in finding for Canadian programs could be lost by 2020 due to shifting TV viewer habits and new rules introduced by the Canadian Radio-television and Telecommunications Commission (CRTC).
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